People media dating sites
He passed some time at the University of Colorado in Denver (mostly, he says, because it was close to great skiing), then went to the University of Minnesota for a year, and finally finished his degree in political science at Rollins College in Florida.“I just transferred around,” Meyers says.“I had a season pass at Vail, and when I was at Rollins I had a ski boat and I wakeboarded every day.He was an equity research analyst for investment bank Piper Jaffray. Like a war correspondent on the front lines, he was responsible for churning out reports about who was going down next and why.It was a demanding 80- to 90-hour workweek with brain-crushing deadlines.“We were publishing — research, earnings, company profiles — updating the models constantly,” says the 36-year-old, never-married Meyers.He joined Overture as a kind of corporate matchmaker to help them create strategic partnerships. He began by renaming it People Media and continued to develop its competitive edge: niche-dating websites.When Yahoo acquired Overture in 2003, Meyers found himself working for the I-giant for several years until American Capital, a private equity firm he knew from his investment banking days, contacted him. In a world dominated by broad-based websites like e Harmony and Match.com, People Media would deliver specialized, targeted websites to specialized communities.The investment bank–funded bloodbath provided Meyers with the invaluable experience of analyzing each failed venture in excruciating detail for his bosses.It was a grueling existence but gave him priceless, real-world knowledge about what works — and what doesn’t — in the Internet economy.
Last summer, during the height of the recession, Match acquired People Media for million in cash. “The goal was to grow the company and ultimately sell it,” he says. We’ve been able to maintain our startup feel, but at the same time we have all the resources to leverage from Match, which is a significantly larger company.”He says he doesn’t see Match as a competitor.
Online dating has grown in popularity to the point where there is almost no social stigma attached to it.
With an estimated 1,000 online dating sites in existence, however, it can be hard to sift through all the options and decide which is the best site.
There was a company in Arizona they were thinking of buying. Today, two of the most popular, which Meyers says are both No.
1 in their respective categories, are Black People and Senior People — along with 25 other niche sites that include one for “big, beautiful” people, one for people with pets, one for Mormons and even one for “little people.”“An analogy would be like in the TV world,” Meyers says, “where you used to have three networks, then you had ESPN and now there are very, very specific channels that will draw a certain user who’s passionate about that particular thing.”In the early days of People Media, Meyers realized that although he could run any type of Internet business, he knew nothing about the experience of dating someone you met online.