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Madonna changed her mind about the title being X, when Spike Lee's film Malcolm X began to be promoted (the film was released three weeks after the book).
She would go on to tell Vogue magazine: "We were gonna call it X [...] but then the whole thing with the Malcolm X movie started.
According to Baron, during the photo shoots "[Madonna]'d do something crazy and then we'd come up with something even crazier".
One of the most shocking photographs made for the book, which featured two women in post-punk attire flanking Madonna with one of them holding a knife to Madonna's crotch, was dismissed as it was considered too violent.
Sex has photographs that feature adult content and softcore pornographic as well as simulations of sexual acts, including sadomasochism.
Madonna wrote the book as a character named "Mistress Dita", inspired by 1930s film actress Dita Parlo.
Sex was released alongside her fifth studio album Erotica, which went on sale a day earlier.
The book was an instant commercial success, managing to sell over 150,000 copies on its first day of release and topping the New York Times Best Seller list.
Her publishers were extremely apprehensive about the release as well as its commercial potential.Locations in New York City included the Hotel Chelsea and Times Square's all-male burlesque Gaiety Theatre (dancers from theatre participated in one of the book's photo sessions), whereas in Miami the majority of the sessions were shot at a house Madonna had purchased just before starting the project, and in several beaches and streets.One morning during the four-day Florida shoot Madonna was prancing around her 14-bedroom house in Miami completely naked, when someone jokingly suggested she go out on the street, then, according to Baron "the next thing we're in the street" where allegedly "cars screeched to a halt, motorists whistled, and one entranced cyclist fell off his bike." This was just one of the many crazy episodes that took place during the shooting of the book.It also includes cameos by actress Isabella Rossellini, rappers Big Daddy Kane and Vanilla Ice, model Naomi Campbell, gay porn star Joey Stefano, actor Udo Kier, socialite Princess Tatiana von Fürstenberg, and nightclub owner Ingrid Casares.The packaging for the book is made of aluminium, which was Madonna's idea, and is spiral bound and enclosed in a Mylar sheet.
Besides, Sex is almost as powerful: it's universal, it doesn't need translation - and it's only two letters more than X." Madonna originally wanted the book to be of an oval shape in order to simulate a condom but the printing and manufacturing of such a book would have been too expensive.