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When webcam models create their live Internet broadcasts, they perform the activity known as camming.
A third-party hosting website which transmits multiple webcam models' video-streams is known as a camming site.
Webcam models mostly perform individually in separate video chat rooms, which are frequently referred to as rooms.
The decentralized business model of camming has upended the pornography industry in multiple ways.
Camming revenue has been severely cutting into the profits of the pornographic movie business, which has also been eroded for a number of years due to piracy and the distribution of free sexual content upon the Internet.
Additionally, the pornographic film industry used to be male-dominated except for the performers.
In private chat rooms, viewers pay by the minute for a private show.
However, in free chat rooms payment is voluntary and is in the form of tips, thus providing the model with an income at a minimal cost for the multiple viewers of her chat room's video stream.
Princeton University sociologist and author of The Purchase of Intimacy, Viviana Zelizer, states of camming: "They’re defining a new kind of intimacy.