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The camera captured Ringley doing almost everything – brushing her teeth, doing her laundry, doing stripteases – and then she broadcast it live over the Internet.
However Amanda made an important early discovery that would influence the camming industry for decades to come – that a website's popularity could be greatly increased by enabling viewers to chat with a performer while online.
Camming revenue has been severely cutting into the profits of the pornographic movie business, which has also been eroded for a number of years due to piracy and the distribution of free sexual content upon the Internet.
Additionally, the pornographic film industry used to be male-dominated except for the performers.
A webcam model often performs erotic acts online, such as stripping, in exchange for money, goods, or attention. Since many webcam models operate from their homes, they are free to choose the amount of sexual content for their broadcasts.
In 1996 an American college student and conceptual artist, Jenny Ringley, created a website called "Jenni Cam." Her web camera was located in her dorm room and automatically photographed her every few minutes.
Todd Blatt, who once produced pornographic movies in California and has several Ferraris to show for it, declared: "If you’re the middle guy who has been eating off this industry for 20 years, it’s a big change.Tips are electronic tokens that viewers can buy from a camming website, and then give to the models during live performances.The tokens can also be used to buy videos or souvenirs of the model.Within public chat rooms the audience can see tips and viewer comments as scrolling text which appears next to the real-time video stream.Camgirls will frequently read and respond to the scrolling viewer comments.
Enabled with this new revenue stream for strippers, the strip club industry went through a period of extreme growth during the 1980s.